Brand Builder Academy is a step-by-step course and community that teaches you how to build a brand from scratch, from the first idea all the way to launch day and beyond. It’s built around fashion because that’s my world, but everything inside applies to any kind of brand or business (Including personal brands). BBA is 21 modules covering the full A-Z: finding your concept and customer, building your visual identity, designing your product, sourcing and working with factories in Asia, understanding MOQs, costing and pricing, photography and content, marketing on social, launching, and growing once you’re live.

This isn’t theory. Everything in BBA comes from brands I’ve actually built and still run, including VIE RICHE, Trove, and my made to order cycling brand - CRC. You’ll see the real process behind each one: the samples, the factory calls, the mistakes, the wins, and the systems I use today. You’ll also learn how to use tools like Canva, CapCut, and AI to do the heavy lifting, so you can move fast without a big team or a big budget. Every module comes with workbooks and templates, so you’re building your brand while you learn, not just watching.

When you join, you also get access to the BBA community, a place to share your progress, get feedback, ask questions, and connect with other founders building at the same time. For founders who want more direct support, BBA also offers one-on-one consultation and a hands-on program where we build and launch your brand together. The latter entails us even taking you on our next china trip to source for your brand.

Most people don’t fail at building a brand because of a bad idea. They fail because nobody showed them how it actually works. BBA is the answer.

Build Viable Brands. Build Legacy.